THISWORLDEXISTS blog style guide
Stuck for topic ideas? Consider the following: common questions, desires, and personal experience. Don’t be afraid to get deep – successful posts are often those that deal with meaningful and insightful questions, such as: time vs. money, forms of beauty, the meaning of life, whether nature is all powerful, etc. If you can make it relevant to adventure travel, go for it!
Keep up to date with comments made on THISWORLDEXISTS’s social media platforms. Try to gauge where the interest of our community lies. Look at other blogs for ideas, and make a note of any relevant trending topics on other adventure travel blogs or the news.
Still struggling? Set aside time to brainstorm ideas. Try to come up with ideas in batches — not one by one as they’re needed. What would you click on and read?
When writing trip reports and personal experiences, we want to engage and excite the audience:
Don’t: “On Saturday my friends and I went to Sorrento and swam with dolphins. It was fun.”
Do: “When met with the opportunity to swim with dolphins, how could I say no? Sorrento is the best place to do it, especially under a clear blue sky and a blazing sun”.
Try not to refer to yourself too much. If you are referring to yourself, don’t make it the point of the sentence, paragraph or entire article. You’re a channel for the audience to see new places and be motivated to try new things. We want articles that have a balance of focus between the adventure and the adventurer.
Draw upon the audience’s thirst for inspiration, for adventure, for new experiences. Teach them something they didn’t know.
Write with your audience in mind — who are you writing for and what are their motivations for reading? Our audience’s interests are not homogenous (some like camping, some like 4x4ing, some like sitting in silence, some like action packed adventure), but their thirst for adventure, new experiences and inspiration is what brings them to our site.
As Ernest Hemingway once said, “Write drunk, edit sober.” Get your thoughts down first and worry about how to package and present your post afterwards. Your content will have another pair of eyes on it before it is published, but do the best you can possibly do.
Editing and structuring your post
Start every blog post with a short introduction that clearly states what can be expected from reading the post. What’s your point and why should we care?
End every blog post with a conclusion that highlights the key point(s) made in the post and gives the reader a clear call to action.
Write using short words, short sentences and short paragraphs. Keep it simple! All unnecessary words should be omitted. The fewer words, the better.
Lists are attractive to readers and make the text far easier to digest. Eg:
- 6 things I learned from stargazing
- 4 tips for camping on mountain trails
- 7 must-see sights on an Australian road trip
Always proof read your posts — ideally by speaking them aloud (it’s easier to notice mistakes this way).
If you are able to, leave a post to “mature” overnight and come back to it the next day. You’re likely to want to make some further changes.
Always check the definition of any word you’re not sure about.
Use a thesaurus to expand your vocabulary.
Only write about topics that interest you. You will lose interest otherwise.
Read a lot and write lot — doing so is the best way to become a better writer.
Never use ALL CAPS (it seems like you’re shouting) and do not underline anything (it will look like a link). Use italics to emphasise a particular word. One exclamation mark is enough.
THISWORLDEXISTS uses only quality, original content from our Adventure Ambassadors and Guest bloggers. Our graphics are just as important as our words. We want to showcase the best parts of our world to inspire more people.
Don’t steal images or content off others.
Never use poor quality images.
Visual media and text should work together to create an overall impression – an exciting picture is nothing when it accompanies a boring paragraph, and vice versa.
Focus of images/videos should be on natural phenomena rather than man-made structures. We’re showcasing the natural world, not the industrial world.
Headings and Subheadings
Create a headline that touches on one or more of the following: urgency, speed, ease, desirability, intrigue, controversy, outlandishness.
Headlines should be punchy, concise, and alluring.
Write a draft headline when you start a post but don’t finalize it until the end — the writing process will probably inspire you.
Keep headlines and sub-headers short and snappy — treat them as an exercise in word economy. Don’t create a subheading for the sake of organising your thoughts, make sure it flows.
Include search-friendly keywords within your headline if doing so does not interfere with its readability.
Make sure that your sub-headers are consistently phrased (In the following example, the odd one out is point 4. It is inconsistent, doesn’t match the others).
- 5 qualities of Adventurers
- Adventurers strive for more
- Adventurers seek beauty
- Adventurers inspire others
- They like to go camping
- Adventurers learn from their mistakes