THISWORLDEXISTS Blogging guidelines
WHY should I write for the THISWORLDEXISTS blog?
Blogging for THISWORLDEXISTS may help you build your reputation and further your personal profile amongst adventurers and nature/landscape photographers. When you write for us, you become part of our “family.” Not only will you get a lot exposure and credibility amongst a rapidly developing international community, you have the potential to connect with some of our more influential bloggers, photographers and supporters if they like the content you have developed. Our community is a friendly and active group, and we always look for opportunities to help each other out.
Secondly, THISWORLDEXISTS was started with the sole purpose of helping to improve education in the developing world. By blogging for THISWORLDEXISTS, you are helping to improve the content our website offers that will in turn bring about increased understanding of what our organisational mission to a wider audience that will then bring about much needed social change in disadvantaged communities.
Some of the reasons to consider blogging for THISWORLDEXISTS:
- We have more than 4,000 subscribers.
- On average, blog posts get 30 social shares.
- Top posts get more than 4000+ shares.
- We have over 62,000 social media followers across our platforms.
- Authors often tell us they receive increased followers, great networking opportunities.
WHO can blog for THISWORLDEXISTS?
Anyone who is passionate about improving education, being involved with a modern and progressive development organisation, thrill-seekers and adventure travellers who love to share their experiences, stories and awesome photos with the rest of the world. We are always open to new, creative, unique, exciting and inspirational contributions.
WHO is the THISWORLDEXISTS audience?
Whilst our primary aim is to improve education in disadvantaged communities, our vehicle and inspiration tool is adventure travel. The vast majority of our community loves adventure travel and are motivated and inspired by the content delivered via our blog and promoted via our social media. Our community is mostly between 18-34 years old and about 60:40 Males to Females. Our readers maintain and interest in our efforts to improve education outcomes overseas, engaging with out aims to make a difference to those less fortunate. Our audience visits our blog for a little extra something in their life, to support an organisation that's making a difference, and to be inspired by our expanding community's stories.
WHAT makes a good THISWORLDEXISTS post?
We get far more submissions than we can accept (we are so thankful for our inspiring and extremely talented community!). To give yourself an edge and help ensure that your blog is published, please consider the following tips:
1) Read our blog thoroughly. Develop a good understanding of what we publish. Subscribe to our mailing list to get our most recent posts and ensure that your blog content is on brand with THISWORLDEXISTS.
2) Write for our community. In your blog piece address our adventurous communities needs, fears, challenges, burning questions or potential areas of difficulty for them.
3) Have, and hone, a main message. Edit your intro so that the point of your post is ridiculously clear whilst preserving a sense of mystique with what will follow to ensure the reader wishes to continue reading.
4) If giving advice, be prescriptive. Don’t just tell readers to do something. Explain how to do it.
5) Tell a story – like a journalist. Cover who, what, when, where, how, and why. Make it personal but avoid using words like I, Me, My etc. Make the sentences about the emotion, the object, the feeling etc rather than documenting a step by step approach to your story.
6) Share things you’ve done and seen, lessons you’ve learned, money you’ve saved (or earned), audiences you’ve grown, problems you’ve solved, etc.
7) Make it concrete and do your research. Give examples, details, metrics. Tell and show. Make it real. Deliver aha moments for readers who may be scratching their heads throughout your post.
8) Make it long enough to engage and enrich readers (and no longer): We don’t have a word-count goal but a goal to ensure every word on that blog post is needed to be there. Be concise.
9) Self-promotion. Avoid promoting your product or company in your post. Your author bio is a good place promote any other projects you may be involved in and help direct traffic to other platforms where they can follow your story.
10) Use a friendly voice. Write as if talking with a friend and have fun with it!
11) Include high res images (PNG or JPGs) and/or video or infographic embed codes. Please ensure all images are below 1MB each.
12) Give credit. Check your facts and quotations. Cite any sources you may have used.
13) Let your heart show. Where appropriate, share your feelings!
“How can I increase the likelihood that my post will be accepted?”
Read through our blogging checklist:
At least five high quality photos under 1MB
Well written, easy to read, concise, formatted neatly
A 'hook', or an engaging first sentence that keeps the reader interested
Engages with the values and mission of THISWORLDEXISTS
External links to social media provided
A short bio included to tell the audience more about who you are
“What are some examples of posts that have done well for THISWORLDEXISTS?”
Julia Pelio's 'Do It Before You Die: Hike to Havasu Falls' for its well written style, informative tips and beautiful photos.
Tom Jessett's 'Do It Before You Die: Explore Karijini National Park' for its breathtaking photos.
Dean Chytraus' 'How To Ruin Your Life' for its great title and concept, as well as great photos.
OneGirl's 'Sarah's Story' for its engagement with THISWORLDEXISTS' charitable side.
Ryan Thompson's 'Pacific North West: Worst Place to Visit?' for its good title and writing style, and instagram-style pictures
"Want to check the THISWORLDEXISTS Style guide for blogging?"
WHAT topics is THISWORLDEXISTS looking for?
In general, we are looking for posts around these categories – as they relate to adventure travel, inspiration or education;
- An adventure you have experienced
- A place you think people must go and visit
- A perspective piece on life and the values you hold important
- Tips for our readers or community
- An inspirational story about making a difference to those less fortunate
- A story about an inspirational individual who has benefited from improvements to education
- A positively-framed report about education in given area/country
- story of your volunteer experience with a charitable organisation
HOW do I submit a post to THISWORLDEXISTS?
Submit your full draft to Renae Verboon email@example.com in a Word doc (preferred) or Google doc format. Any photos must be sent via WeTransfer or attached separately in the email and not embedded in there Word or Google Docs.
You will get a confirmation receipt within a few business days.
Please note: We don’t accept pitches. While we are happy to provide quick feedback on ideas, what determines an article’s fit is its approach, its readability, and its value for our community.
Please include the following with your submission:
Your bio: Bio should be approximately 60 words and should include your Twitter/Instagram handle, as well as any other relevant links you wish to display: your blog, LinkedIn profile, Facebook page, website URL, etc.
An adventure/travel shot with your face in it: This will accompany your profile and direct to your desired social media links.
Supporting images, interactive content, or videos: Don’t worry about the cover image, we’ll take care of that. But here are tips on the other kinds of media you may want to include:
Got questions you don’t see answers to?
Shoot an email to our blog manager, Renae Verboon: firstname.lastname@example.org.
She’ll be happy to help.